RUSSIAN BILLIONAIRE SETS NEW WORLD REAL ESTATE RECORD WITH 500 MILLION EURO PURCHASE (about $750,000,000 USD) IN FRANCE
August 11, 2008 $100 million property, Big Listings, Luxury Agents, luxury communities, luxury homes, news 1 Comment
In the 1960s, Norman Jewison directed a small gem of a movie, “The Russians are Coming, the Russians are Coming.” The plot centers on the reaction of the residents of an oceanfront New England village to the crew of a Russian sub that runs aground just off the coast. Given the Cold War hysteria at the time, the locals are convinced they are under attack. By the end of the movie, both the Americans and the Russians discover that they have a lot more in common than they had previously thought, and humanity wins the day.
If the movie were to be remade today, the petrified townsfolk would be replaced by extremely affluent homeowners and their real estate agents, and the “menacing” Russians would be billionaires with plenty of cash and a penchant for overpaying. Needless to say, fear would be replaced by euphoria in the updated version, at least in the beginning, as the “have-a-lots” all vie to get high nine-figure price tags for their exotic digs. Fear would inevitably set in, however, as the real estate agents all begin to realize that there aren’t enough Russian billionaires to go around to make all their sellers happy.
The report today that a Russian billionaire had plunked down 500,000,000 euro for Villa Leopolda in Villefranche on the French Riviera was the kind of news that makes you stop, go back and reread carefully. There must be one too many zeroes in there, you think. But, no, the price was €500 million, or just about $750 million. Why, it was just a few weeks ago that Donald Trump made news when he sold a mansion in Palm Beach to a Russian billionaire for $95 million. The truly interesting angle on that transaction was not the price, but the rumor that the buyer was planning on tearing the house down. But that is yesterday’s news. Compared to today’s announcement, a $95 million teardown seems almost ordinary.
The news report I read that presented details on the deal said that the real estate agents along the French Riviera were giddy. “Giddy” soon will be replaced by “exasperated” as these same agents soon discover that it will be hard to meet the new-found expectations of their well-to-do sellers. One agent quoted lamented that now he and his fellow agents wouldn’t dare propose prices less than €100 million to their top clients.
Yes, those of us who are involved in the reporting on and promotion of luxury real estate smile and shake our heads when we hear of deals that seem outrageous on the surface. We may even get giddy ourselves for a few moments. Let’s face it: Big price tags for real estate make interesting news, and if the buyer can spend that kind of money, then what’s the big deal? Even so, there is something unsettling about so much money going to buy a single property. If we have learned anything in the past year or two, it is that there is a problem when the real estate market eschews reality in favor of fast and unsustainable profits. Given that this deal is so extravagant, it is not likely to have any significant impact on the luxury market as a whole (though area luxury agents are likely to see their world turned on its head for a while). I don’t suspect this is going to precipitate a string of €400 million and €500 million deals along the Côte d’Azur. If it does, not only will I eat my hat, I will go back to school and learn how to speak Russian.
–Rick Goodwin, Publisher, Unique Homes








As predicted last week, the most expensive listing in Southern California has just hit market.Joyce Rey, head of Coldwell Banker’s PREVIEWS International Division and one of the country’s leading estate agents has just co-listed the home of Suzanne Saperstein for a record setting $125 million dollars.