PRC or DC?
May 29, 2007 luxury communities, news No Comments
Private Residence Clubs and Destination Clubs still have a way to go in marketing their products to the wealthy, according to the latest Affluent Market Tracking Study just released by the American Affluence Research Center. The AARC reports that less than half of the target market for private residence and destination clubs said they are familiar with these concepts.On a more positive note for the luxury housing industry, the study concluded that the wealthiest 10 percent of U.S. households plan to acquire more vacation homes than primary residences.
To read highlights from the report, go to:
http://www.affluenceresearch.org/highlights.html
To read Unique Homes‘ recent article on Luxury Alternatives, which defines private residence clubs and destination clubs, click here: http://www.uniquehomes.com/cms/1006_35things.html

