Hundreds of the top producing agents in the United States and abroad rely on Unique Homes Magazine to reach the most affluent consumers currently in the market to make a luxury residential purchase.
These agents are the real experts of the market. In the trenches formulating complex deals in a correcting market, I’m hopeful we can create a dialogue that attracts the interests of these individuals as well as the consumers who rely on there expertise to make these transaction become a reality.
With hundreds of agents, brokers, developers, brand managers, CEO’s and owners all using our publication as a crucial component of there marketing message, we also bring to life thousands of listings on the market that range anywhere from a Hilton Head condo to a Bel-Air gated estate and everything in between!
One of the more important functions of working with agents is to attend many of the industry’s important conventions and trade shows. Over the last several weeks, I had the chance to attend both the IBC (Coldwell Banker International Business Conference) in Las Vegas as well as the The Prudential Convention held in the Gas Lamp quarter in historic downtown San Diego.
Both events afforded me the opportunity to speak with dozens of agents and to talk about the business of the luxury segment. In most cases, agents talked about a correcting market while still enjoying unprecedented appreciation in homes prices and a strong selling environment.
At IBC, Unique Homes cosponsored the PREVIEWS International Property Tour with The Wall Street Journal. At that event, I spoke with a top producing Los Angeles agent that was working hard on securing a $100 million plus listing!
Should this listing come to market, it will become the 6th residential property to be listed at $100 million or more! It would become the highest priced listing in the history of the PREVIEWS program!
Coldwell Banker PREVIEWS continues to dominate the market in so many key markets including the state of California where most of the million dollar plus inventory exists. It will be interesting to see if the red hot appreciation we’ve witnessed most of the decade will cease, or will California continue to lead the country in overall, price appreciation.
The Prudential Convention was another venue to talk real estate. I had the opportunity to meet with Susan Antal, the new Marketing Director for the PREA brand. A former associate of Unique Homes, it was great to see Susan and discuss the changing dynamics of the business.
The number of attendees were estimated at nearly 5,000, an impressive number of real estate professionals all gathering under the Prudential brand.
In the coming weeks Who’s Who in Luxury Real Estate will be hosting there Spring conference in Key Biscayne, Florida. This annual event will bring together over 300 of some of the most successful boutique agents and brokers in the United States and North America. For information about that conference, log onto www.luxuryrealestate.com
So I hope this can get the ball rolling. There are many important issues to both agents and consumers that can generate good information for all concerned. 2007 will be a year of transition, real or perceived. At the end of the day, those agents who understand the marketing fundamentals of real estate will be successful as some agents will for the first time will find themselves in a market less than red hot.
It will be interesting to see how things shake out as we move forward.
NickA
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